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Contact Our Staff

We invite you to contact one our sales or parts and service associates for questions or assistance on the products we offer. Click on the name of the associate you would like to contact. You can also email the general sales mailbox by clicking here.

For immediate assistance we encourage you to call us during business hours.

Welcome to Midwest TV & Appliance

Midwest TV and Appliance in La Crosse is where you get more for your money! We are a locally owned and operated company that started selling appliances in the La Crosse area in 1938. Our commitment to our customers is to offer them more for their money. This involves a combination of many things.

We have a 9000 square foot show room featuring the latest in appliances, grills and electronics. So if you're replacing a single unit, remodeling your current home or building a new home we offer one of the best selections in the area.

Our sales staff has over 100 years of combined experience making them one of the most knowledgeable teams in the seven rivers region. They will listen to your needs, show you the product changes that have happened since your last purchase and make recommendations that fit you, your lifestyle and your budget.

We offer full delivery and installation of all our products. Our professional delivery and installation experts will assure that your new products are installed properly and that any questions you have are answered promptly.

Should you need service, our parts and service departments are trusted factory trained technicians that have built our reputation for reliability. Our technicians have been background screened and have a combined 100 years experience. They receive on going training for all of the new appliances entering the market place. We offer prompt and professional first class service at competitive rates.

Please visit our showroom, and give our sales staff the opportunity to show you how Midwest TV and Appliance will give you "more for your money".